UCD Professional Diploma in Creativity, Innovation and Leadership
Friday 22 June 2018
Local Enterprise Office Kildare are looking for ambitious Craft and Design based enterprises that want to inject new ideas and approaches to product development into their practice. Boost your product into the market through a series of design led workshops.
Building a Craft and Design Enterprise Programme
Over the course of seven months you will undertake:
WORKSHOPS TO INCLUDE:
18th April - Introduction to the BCDE programme, value of Market Research, principles of marketing for the creative sector, current Design and business trends: How marketing principles apply to a creative business. Is there a demand for what you make? Do you know your best route[s] to market? Who are your competitors? How can you keep visible? Are you up to speed with trends for Design 2018 and beyond?
19th April - Product Development Part 1: How do you approach making? Do you think design, function, form? Building on your successes. What do your customers need? How do you present your work? Production planning. Time management .
9th May - My Business Structure & Organization: 10 steps to good business practice.
10th May - Costing and Pricing my design and production: How much is your customer willing to pay? How can you get a good margin?
Either May 2018 or September 2018 [TBC] - Escorted Research mission to a London trade show & retail visits.
28-30 May or 22-24 October - Product Development Part 2, 1-2-1 Clinics: The clinics are a focussed one to one session and include an audit and review of current product offerings and provide the opportunity to engage and discuss new and developing work. Each participant will have one mentoring session over the three days. *Note: -Final dates will depend on which research mission to London is decided on ..
12th June - Website audit and Optimization: A critical analysis of individual websites and optimization and commercialization strategy.
26th June - Branding your company and your work: Understanding the core principles of Branding. Do you have a strong brand identity? How important is a strong brand for your business? How to manage your Brand
4th October - Have you Export Potential? Where are you going to sell? Online, direct retail, wholesale, internationally? Everywhere you can? What’s your strategy, have you considered design for export? How can you get into retail stores?
17-18th November - One to one mentoring in business, sales, design.
A. The value of Trade fairs for design-based business: How trade fairs can be a valuable research source for designers, a direct path to target customers and a source of inspiration.
B. Developing a PR campaign for your business: what tools do you need? What is your message? How to write a press release. What is media looking for? Note: -The above workshops will be followed by the BCDE course completion Certificate Presentation.
WHAT CAN I EXPECT TO GAIN FROM THIS PROGRAMME?
The fee to participate is 150 euros and the programme is heavily subsidized. Date [s] are subject to slight change and venues will be confirmed before the programme starts.
For an application form please email the contact below.
As part of the application process you may be called for an interview which will be held in at the Kildare LEO Offices on 27th March.
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