Design Ireland celebrates its first birthday
Online platform steadily expands during its first year to now feature over 150 Irish designers
DesignIreland.ie, the online showcase for the best design and craft from Ireland, is celebrating its first birthday. Since its initial launch by the Design & Crafts Council of Ireland in November 2016, this important online platform has been steadily expanding to now feature over 150 Irish designers who have been selected by an international panel of retail and design experts.
Visitors to the site can browse a rich array of brands and products; modern or traditional homeware, delicate or brash jewellery and fashion, and all manner of unexpected and charming gifts. Once you find what you are looking for, the site will link you seamlessly to make your purchases via maker websites or approved stockists such as Arnotts, the KILKENNY Group, Avoca, Irish Design Shop, Atrium Dublin, Makers & Brothers and Stonechat. The site also geo-locates to allow the consumer to choose the nearest retailer based on proximity, such as Heal’s and Wolf & Badger in the UK, The Citizenry in the US and Stór in Tokyo.
In Ireland and overseas the growth in online sales is outpacing traditional channels by a significant margin. It is therefore becoming increasingly essential for producers and retailers to present a strong, exciting and trustworthy solution to time-pressed buyers and gift-givers. A world-class back-end with strong visual content are even more important than ever.
DesignIreland.ie was created by the Design & Crafts Council of Ireland to provide a strong commercially driven showcase for the best design and craft from Ireland. New collections are added regularly to ensure that consumers around the world can browse the latest work as well as learn more about some of Ireland’s most talented Irish designers, feel their passion and read a constant feed of new and interesting stories behind what inspires their work.
Over 40,000 users have engaged with DesignIreland.ie in its first year, with almost 40% of those users coming from the US. This number is steadily growing each month with increasing levels of organic traffic. The conversion rate for the site has grown to 8% and is set to increase as Christmas approaches. Organic traffic, driven by a sophisticated SEO strategy, is expanding at a strong rate.
This holiday season, Irish consumers are encouraged to celebrate Ireland’s unique creative place in the world and give a gift from DesignIreland.ie. The site features some new collections, beautifully photographed for maximum impact online. Some of the brands on show are:
- McNutt of Donegal who have been producing some of the world's finest weaves for over 60 years in the seaside village of Downings, on the Wild Atlantic Way
- Names Dublin, a brand of hand-made jewellery combining both the skills and personalities of jewellers Clare Grennan and Laura Caffrey who established the renowned Irish Design Shop in 2008
- Lovern Leather Goods, a collection of handmade leather accessories blending the traditional with the contemporary in products of timeless durability made in Galway
- Stephen Farnan, best known for his delicate pencil drawings captured on hand-rolled porcelain and thrown earthenware made in his studio in Belfast
The full collections of gift ideas and featured makers can be viewed at DesignIreland.ie.
- ENDS -
Image: BOLD BUNNY Handmade Grey & Emerald Green Christmas Stocking; The Burren Perfumery Winter Woods Eau de Toilette; Field Apothecary Peat Luxury Candle; KaroArt Botanical Bowls; KaroArt Winter Berry Bauble; McNutt of Donegal Urban Check Alpaca Throw, Herringbone Scarf, Charcoal Herringbone Scarf; Scribble and Stone Leather Stack Earrings; Rachel McKnight Christmas Reindeer; Mourne Textiles Children’s Hattersley Woven Blanket Blue (100% Pure Merino Wool); Rathborne Candles Beyond the Pale Cedar, Cloves and Ambergris Diffuser; Holden Leather Goods Isabel Leather Handbag
NOTES FOR EDITORS
About the Design & Crafts Council of Ireland
The Design & Crafts Council of Ireland (DCCoI) is the national agency for the commercial development of Irish designers and makers, stimulating innovation, championing design thinking and informing Government policy. DCCoI's activities are funded by the Department of Business, Enterprise and Innovation via Enterprise Ireland. DCCoI currently has 64 member organisations and over 3,200 registered clients. www.dccoi.ie